The Operations Driven Marketing Approach- Shank Marketing Interview [VIDEO]

The Operations Driven Marketing Approach- Shank Marketing Interview [VIDEO]

There are countless approaches and strategies in the Casino Marketing Realm that drive business and increase success. One unique approach is “operations-driven marketing” which is mastered by Shank Marketing. URComped CEO, Craig Shacklett, interviews Justin Shank, Principle of Shank Marketing, to explore his strategies, expertise, and personal experience in Casino Marketing. Listen to podcast version.

Topics discussed include:

  • Building relationships between departments
  • Creating solutions through new inroads
  • Customer engagement tips
  • Determining brand voice
  • Shank Marketing as a resource
  • Team strengths and weaknesses
  • Taking advantage of social and online trends
  • Google My Business impact
  • Influencer marketing

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