Loyalty, Promotions, and Brand Differentiation: Insights from Ellis Island Casino

When it comes to standing out in the competitive Las Vegas market, Ellis Island Casino has built a reputation for its strong customer connections, creative promotions, and a commitment to…

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Beyond the Database: Strategies for Expanding Casino Reach – Shank Marketing Interview

Lots of casinos are missing opportunities to engage local audiences as well as reach new ones. “Many potential guests don’t even know what you have to offer,” Justin Shank states…

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