Building Player Relationships in the Digital Age: Jim Sulima Interview [VIDEO]

In this interview, Jim Sulima, Director of Player Development at Rocky Gap Casino Resort, discusses with URComped CEO, Craig Shacklett, the strategies and best practices for fostering meaningful connections with…

Continue ReadingBuilding Player Relationships in the Digital Age: Jim Sulima Interview [VIDEO]

Beyond the Database: Strategies for Expanding Casino Reach – Shank Marketing Interview

Lots of casinos are missing opportunities to engage local audiences as well as reach new ones. “Many potential guests don’t even know what you have to offer,” Justin Shank states…

Continue ReadingBeyond the Database: Strategies for Expanding Casino Reach – Shank Marketing Interview

Enhancing the Casino Brand through Experience Marketing – Julia Carcamo Interview

The way you market impacts your casino brand. Marketing for casinos can be done in a variety of forms like commercials, billboards, digital ads, content and influencers, direct mail, email…

Continue ReadingEnhancing the Casino Brand through Experience Marketing – Julia Carcamo Interview

Casino Innovator: Gary Hernbroth on casino marketing through storytelling [VIDEO]

Casino marketing through storytelling is a strategic process. Training for Winners CEO, Gary Hernbroth, explains to URComped CEO, Craig Shacklett,, how understanding your customers and effectively communicating with them is…

Continue ReadingCasino Innovator: Gary Hernbroth on casino marketing through storytelling [VIDEO]

Casino Innovators: Chalkline on Predictive Freeplay games [VIDEO]

Chalkline addresses a common casino issue—lack of player data—by using sports-based Predictive Freeplay games. CEO of Chalkline Sports, Daniel Kustelski, explains how Chalkline collects provides valuable player data to casinos,…

Continue ReadingCasino Innovators: Chalkline on Predictive Freeplay games [VIDEO]