Experience Marketing: Building Successful Loyalty Programs – Ben Koff Interview [VIDEO]

Maya Angelou once said, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” The…

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Marketing Benefits of Casino Department Synergy- John Clinton Interview [VIDEO]

When you get a new position, switching roles is an adjustment of itself. Switching departments and using that to your advantage is a larger beast to tackle. Someone with a…

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Casino Competitive Advantage Strategy- Denstone REA Consultants Interview [VIDEO]

What differentiates casinos from one another and allows a competitive advantage? How do you determine the impact your casino has on guests and creates loyalty? What are the changes to…

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