VIP Player Expectations for Player Development- Darryl McEwen Interview [VIDEO]

Casino hosts have a very demanding job, especially when it comes to making accommodations for VIP players. Knowing a player's preferences and expectations is valuable information for hosts which can…

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Experience Marketing: Building Successful Loyalty Programs – Ben Koff Interview [VIDEO]

Maya Angelou once said, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” The…

Continue ReadingExperience Marketing: Building Successful Loyalty Programs – Ben Koff Interview [VIDEO]

Casino Competitive Advantage Strategy- Denstone REA Consultants Interview [VIDEO]

What differentiates casinos from one another and allows a competitive advantage? How do you determine the impact your casino has on guests and creates loyalty? What are the changes to…

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