customer loyalty Archives

The Locals Casino Playbook for Loyalty & Retention

Post author:Casino Marketing University
Post published:June 10, 2026
Post category:Branding and Audience Engagement Loyalty Programs Offers and Incentives Player Developement
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In this interview, URComped CEO, Craig Shacklett, sits down with Tim Brooks, General Manager of Emerald Island and Rainbow Club Casinos, to break down what drives loyalty in a high…

Loyalty, Promotions, and Brand Differentiation: Insights from Ellis Island Casino

Post author:Casino Marketing University
Post published:March 4, 2025
Post category:Branding and Audience Engagement
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When it comes to standing out in the competitive Las Vegas market, Ellis Island Casino has built a reputation for its strong customer connections, creative promotions, and a commitment to…