Customer Engagement Archives

The Revolution of Casino Credit Systems -Marker Trax Interview[VIDEO]

Post author:Casino Marketing University
Post published:November 2, 2021
Post category:Software and Technology
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Traditional casino credit systems have come with multiple issues for casino operators. Applying and getting approved for a credit line can sometimes take anywhere from a couple days to even…

Catch Up on the Software Start-Ups: Episode 9- Volante Software and TRIO360 [VIDEO]

Post author:Casino Marketing University
Post published:October 29, 2021
Post category:Branding and Audience Engagement Software and Technology
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Huge events and tradeshows can be a big stepping stone for startups. But after such a high level of vast communication and networking, how do you keep that momentum of…

Retail Technology is Taking Over Casinos- Theatro Interviews[VIDEO]

Post author:Casino Marketing University
Post published:July 26, 2021
Post category:Branding and Audience Engagement Operations Software and Technology
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Technology that has exploded in the retail space is now doing the same within casinos. Kim Scott, Senior Product Marketing Manager for Gaming and Hospitality, and Amy Bakos, AVP of…

Catch Up on the Software Start-Ups: Episode 3- Volante Software and TRIO360 [VIDEO]

Post author:Casino Marketing University
Post published:June 15, 2021
Post category:Software and Technology
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The casino industry is full of innovators that think of ideas and build products to better improve various aspects. Taking an idea and growing it into a full-throttle business is…

Utilizing Data as a Strategic Asset- Casino Science Interview [VIDEO]

Post author:Casino Marketing University
Post published:April 20, 2021
Post category:Loyalty Programs Operations Player Developement Software and Technology
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Casinos have tons of different types of data stored that, more often than not, goes unused and takes up system space. But what if this data was used to solve…

The Operations Driven Marketing Approach- Shank Marketing Interview [VIDEO]

Post author:Casino Marketing University
Post published:March 18, 2021
Post category:Branding and Audience Engagement Environmental Effects Loyalty Programs Marketing Offers and Incentives Operations
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There are countless approaches and strategies in the Casino Marketing Realm that drive business and increase success. One unique approach is "operations-driven marketing" which is mastered by Shank Marketing. URComped…