Customer Engagement Archives

The Locals Casino Playbook for Loyalty & Retention

Post author:Casino Marketing University
Post published:June 10, 2026
Post category:Branding and Audience Engagement Loyalty Programs Offers and Incentives Player Developement
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In this interview, URComped CEO, Craig Shacklett, sits down with Tim Brooks, General Manager of Emerald Island and Rainbow Club Casinos, to break down what drives loyalty in a high…

Old-School Hosting: The Lost Art of Player Development with Henry Pisano

Post author:Casino Marketing University
Post published:January 26, 2026
Post category:Player Developement
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URComped CEO Craig Shacklett sits down with true industry original Henry Pisano, Player Development OG and owner of Pisano Destinations, for a conversation that spans the evolution of casino hosting…

Takeaways from the Philippines’ Casinos: Cocktails at the Tangiers- Nick Ippolito Interview

Post author:Casino Marketing University
Post published:March 12, 2025
Post category:Branding and Audience Engagement
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Nick Ippolito, Player Development Mentor AKA "The Host Whisperer," has returned from the Philippines' Solaire Resorts with some incredible insights on this international casino's operation and their exceeding example in…

Beyond the Database: Strategies for Expanding Casino Reach – Shank Marketing Interview

Post author:Casino Marketing University
Post published:February 4, 2025
Post category:Branding and Audience Engagement
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Lots of casinos are missing opportunities to engage local audiences as well as reach new ones. “Many potential guests don’t even know what you have to offer,” Justin Shank states…

Enhancing the Casino Brand through Experience Marketing – Julia Carcamo Interview

Post author:Casino Marketing University
Post published:December 23, 2024
Post category:Branding and Audience Engagement
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The way you market impacts your casino brand. Marketing for casinos can be done in a variety of forms like commercials, billboards, digital ads, content and influencers, direct mail, email…

The Rise of Casino Influencers: SC Slots [VIDEO]

Post author:Casino Marketing University
Post published:November 21, 2024
Post category:Branding and Audience Engagement
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URComped's Customer Success Manager, Berkeley Adams, interviewed Sam and Chris from 'SC Slots' and learned how their successful YouTube channel originated from their daughters' idea...Check out Sam and Chris here:…

The Rise of Casino Influencers: Las Vegas Slots [VIDEO]

Post author:Casino Marketing University
Post published:October 30, 2024
Post category:Branding and Audience Engagement
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URComped's Customer Success Manager, Berkeley Adams, interviewed Jessica and Rob from 'Las Vegas Slots' and learned how their move across the country flourished into a family business.Check out Las Vegas…

The Rise of Casino Influencers: a RICH and JAZZY life [VIDEO]

Post author:Casino Marketing University
Post published:October 25, 2024
Post category:Branding and Audience Engagement
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URComped's Customer Success Manager, Berkeley Adams, interviewed Rich and Jazzy from 'a RICH and JAZZY life' to learn how their story went from vlogging to capture memories to community cruising…

Casino Innovator: Gary Hernbroth on casino marketing through storytelling [VIDEO]

Post author:Casino Marketing University
Post published:September 10, 2024
Post category:Branding and Audience Engagement
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Casino marketing through storytelling is a strategic process. Training for Winners CEO, Gary Hernbroth, explains to URComped CEO, Craig Shacklett,, how understanding your customers and effectively communicating with them is…

Casino Innovators: Chalkline on Predictive Freeplay games [VIDEO]

Post author:Casino Marketing University
Post published:September 9, 2024
Post category:Branding and Audience Engagement
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Chalkline addresses a common casino issue—lack of player data—by using sports-based Predictive Freeplay games. CEO of Chalkline Sports, Daniel Kustelski, explains how Chalkline collects provides valuable player data to casinos,…