Beyond the Database: Strategies for Expanding Casino Reach – Shank Marketing Interview

Lots of casinos are missing opportunities to engage local audiences as well as reach new ones. “Many potential guests don’t even know what you have to offer,” Justin Shank states…

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Casino Innovator: Gary Hernbroth on casino marketing through storytelling [VIDEO]

Casino marketing through storytelling is a strategic process. Training for Winners CEO, Gary Hernbroth, explains to URComped CEO, Craig Shacklett,, how understanding your customers and effectively communicating with them is…

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Casino Innovators: Chalkline on Predictive Freeplay games [VIDEO]

Chalkline addresses a common casino issue—lack of player data—by using sports-based Predictive Freeplay games. CEO of Chalkline Sports, Daniel Kustelski, explains how Chalkline collects provides valuable player data to casinos,…

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