Adapting Casino Player Development Strategy: Cocktails at the Tangiers – Nick Ippolito Interview

In this interview, URComped CEO Craig Shacklett sits down with Nick Ippolito, Player Development Mentor and “The Host Whisperer,” to unpack how casino player development really works across markets. Kicking…

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Beyond the Database: Strategies for Expanding Casino Reach – Shank Marketing Interview

Lots of casinos are missing opportunities to engage local audiences as well as reach new ones. “Many potential guests don’t even know what you have to offer,” Justin Shank states…

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Enhancing the Casino Brand through Experience Marketing – Julia Carcamo Interview

The way you market impacts your casino brand. Marketing for casinos can be done in a variety of forms like commercials, billboards, digital ads, content and influencers, direct mail, email…

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