casino loyalty Archives

The Breakthrough of Data Analytics in Casinos- Panel Interview with Az Husain & Ben Koff [VIDEO]

Post author:Casino Marketing University
Post published:May 14, 2021
Post category:Loyalty Programs Player Developement Software and Technology
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Its obvious nowadays that data is vital in the progression of any industry. For example, viewers of the movie, Moneyball, saw the impact that analytics had within the sport of…

Utilizing Data as a Strategic Asset- Casino Science Interview [VIDEO]

Post author:Casino Marketing University
Post published:April 20, 2021
Post category:Loyalty Programs Operations Player Developement Software and Technology
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Casinos have tons of different types of data stored that, more often than not, goes unused and takes up system space. But what if this data was used to solve…

VIP Player Expectations for Player Development- Darryl McEwen Interview [VIDEO]

Post author:Casino Marketing University
Post published:April 16, 2021
Post category:Loyalty Programs Offers and Incentives Player Developement
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Casino hosts have a very demanding job, especially when it comes to making accommodations for VIP players. Knowing a player's preferences and expectations is valuable information for hosts which can…