When you get a new position, switching roles is an adjustment of itself. Switching departments and using that to your advantage is a larger beast to tackle. Someone with a history of success in blending strengths of departments and appreciating the needs of both sides is Casino Marketing Executive, John Clinton. In this valuable interview, URComped and TRIO360 CEO, Craig Shacklett, talks with this industry expert to discuss combining operations and marketing, expanding department synergy, and so much more! Listen to podcast version.

Topics Discussed Include:

• Benefits of combining marketing and slot operations
• Clinton’s experience in the casino industry
• The transition between marketing and operations
• Measuring success
• How to expand Synergy of Casino departments
• Difference between promoting a day trip casino vs. a casino resort
• Slots vs table game player marketing
• How to move departments within the casino industry
• Importance of networking
• Mentorship advise and tips