You are currently viewing How to Build a Casino Player Development Program: Cocktails at the Tangiers- Nick Ippolito Interview

How to Build a Casino Player Development Program: Cocktails at the Tangiers- Nick Ippolito Interview

Back in high demand, Nick Ippolito Player Development Mentor AKA “The Host Whisperer,” discusses with URComped CEO, Craig Shacklett, how to build a casino player development program from the ground up. Stemming from a YouTube comment, this interview tackles important data metrics to consider when building a PD program, using that data to structure PD, and more!

 

Topics Discussed:
Using results versus testimonials
Importance of Data
How do you start a Player Development Program
PD data versus Marketing Data
Utilizing data to determine growth areas
How to structure Player Development
What PD leaders should know
Needs of Player Development
Softwares
Understanding Marketing channels
Map out the Critical Path

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