Casino Marketing from Player Development- Kaycea Grignon Interview [VIDEO]

Starting out as a casino host can be explosive to someone's casino career. Learning the ins and outs of player development can lead to so many other areas like management,…

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Effective Software Creates the Best Service for VIP Players & Player Development- TRIO360 Interview [VIDEO]

Most CRM software is built to be serviceable to multiple industries with general sales' needs in mind. These broad and versatile systems are probably helpful in many industries, but when…

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VIP Player Expectations for Player Development- Darryl McEwen Interview [VIDEO]

Casino hosts have a very demanding job, especially when it comes to making accommodations for VIP players. Knowing a player's preferences and expectations is valuable information for hosts which can…

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Experience Marketing: Building Successful Loyalty Programs – Ben Koff Interview [VIDEO]

Maya Angelou once said, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” The…

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Casino Competitive Advantage Strategy- Denstone REA Consultants Interview [VIDEO]

What differentiates casinos from one another and allows a competitive advantage? How do you determine the impact your casino has on guests and creates loyalty? What are the changes to…

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The Operations Driven Marketing Approach- Shank Marketing Interview [VIDEO]

There are countless approaches and strategies in the Casino Marketing Realm that drive business and increase success. One unique approach is "operations-driven marketing" which is mastered by Shank Marketing. URComped…

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