Offers and Incentives Archives

Casino Marketing from Player Development- Kaycea Grignon Interview [VIDEO]

Post author:Casino Marketing University
Post published:September 14, 2021
Post category:Branding and Audience Engagement Offers and Incentives Player Developement
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Starting out as a casino host can be explosive to someone's casino career. Learning the ins and outs of player development can lead to so many other areas like management,…

Effective Software Creates the Best Service for VIP Players & Player Development- TRIO360 Interview [VIDEO]

Post author:Casino Marketing University
Post published:April 23, 2021
Post category:Offers and Incentives Operations Player Developement Software and Technology
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Most CRM software is built to be serviceable to multiple industries with general sales' needs in mind. These broad and versatile systems are probably helpful in many industries, but when…

VIP Player Expectations for Player Development- Darryl McEwen Interview [VIDEO]

Post author:Casino Marketing University
Post published:April 16, 2021
Post category:Loyalty Programs Offers and Incentives Player Developement
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Casino hosts have a very demanding job, especially when it comes to making accommodations for VIP players. Knowing a player's preferences and expectations is valuable information for hosts which can…

Experience Marketing: Building Successful Loyalty Programs – Ben Koff Interview [VIDEO]

Post author:Casino Marketing University
Post published:April 2, 2021
Post category:Branding and Audience Engagement Loyalty Programs Offers and Incentives
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Maya Angelou once said, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” The…

Casino Competitive Advantage Strategy- Denstone REA Consultants Interview [VIDEO]

Post author:Casino Marketing University
Post published:March 24, 2021
Post category:Branding and Audience Engagement Environmental Effects Loyalty Programs Offers and Incentives
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What differentiates casinos from one another and allows a competitive advantage? How do you determine the impact your casino has on guests and creates loyalty? What are the changes to…

The Operations Driven Marketing Approach- Shank Marketing Interview [VIDEO]

Post author:Casino Marketing University
Post published:March 18, 2021
Post category:Branding and Audience Engagement Environmental Effects Loyalty Programs Marketing Offers and Incentives Operations
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There are countless approaches and strategies in the Casino Marketing Realm that drive business and increase success. One unique approach is "operations-driven marketing" which is mastered by Shank Marketing. URComped…