The Breakthrough of Data Analytics in Casinos- Panel Interview with Az Husain & Ben Koff [VIDEO]

Its obvious nowadays that data is vital in the progression of any industry. For example, viewers of the movie, Moneyball, saw the impact that analytics had within the sport of…

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Utilizing Data as a Strategic Asset- Casino Science Interview [VIDEO]

Casinos have tons of different types of data stored that, more often than not, goes unused and takes up system space. But what if this data was used to solve…

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VIP Player Expectations for Player Development- Darryl McEwen Interview [VIDEO]

Casino hosts have a very demanding job, especially when it comes to making accommodations for VIP players. Knowing a player's preferences and expectations is valuable information for hosts which can…

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Experience Marketing: Building Successful Loyalty Programs – Ben Koff Interview [VIDEO]

Maya Angelou once said, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” The…

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Casino Competitive Advantage Strategy- Denstone REA Consultants Interview [VIDEO]

What differentiates casinos from one another and allows a competitive advantage? How do you determine the impact your casino has on guests and creates loyalty? What are the changes to…

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The Operations Driven Marketing Approach- Shank Marketing Interview [VIDEO]

There are countless approaches and strategies in the Casino Marketing Realm that drive business and increase success. One unique approach is "operations-driven marketing" which is mastered by Shank Marketing. URComped…

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