Loyalty Programs Archives

The Breakthrough of Data Analytics in Casinos- Panel Interview with Az Husain & Ben Koff [VIDEO]

Post author:Casino Marketing University
Post published:May 14, 2021
Post category:Loyalty Programs Player Developement Software and Technology
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Its obvious nowadays that data is vital in the progression of any industry. For example, viewers of the movie, Moneyball, saw the impact that analytics had within the sport of…

Utilizing Data as a Strategic Asset- Casino Science Interview [VIDEO]

Post author:Casino Marketing University
Post published:April 20, 2021
Post category:Loyalty Programs Operations Player Developement Software and Technology
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Casinos have tons of different types of data stored that, more often than not, goes unused and takes up system space. But what if this data was used to solve…

VIP Player Expectations for Player Development- Darryl McEwen Interview [VIDEO]

Post author:Casino Marketing University
Post published:April 16, 2021
Post category:Loyalty Programs Offers and Incentives Player Developement
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Casino hosts have a very demanding job, especially when it comes to making accommodations for VIP players. Knowing a player's preferences and expectations is valuable information for hosts which can…

Experience Marketing: Building Successful Loyalty Programs – Ben Koff Interview [VIDEO]

Post author:Casino Marketing University
Post published:April 2, 2021
Post category:Branding and Audience Engagement Loyalty Programs Offers and Incentives
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Maya Angelou once said, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” The…

Casino Competitive Advantage Strategy- Denstone REA Consultants Interview [VIDEO]

Post author:Casino Marketing University
Post published:March 24, 2021
Post category:Branding and Audience Engagement Environmental Effects Loyalty Programs Offers and Incentives
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What differentiates casinos from one another and allows a competitive advantage? How do you determine the impact your casino has on guests and creates loyalty? What are the changes to…

The Operations Driven Marketing Approach- Shank Marketing Interview [VIDEO]

Post author:Casino Marketing University
Post published:March 18, 2021
Post category:Branding and Audience Engagement Environmental Effects Loyalty Programs Marketing Offers and Incentives Operations
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There are countless approaches and strategies in the Casino Marketing Realm that drive business and increase success. One unique approach is "operations-driven marketing" which is mastered by Shank Marketing. URComped…