Branding and Audience Engagement Archives

The Locals Casino Playbook for Loyalty & Retention

Post author:Casino Marketing University
Post published:June 10, 2026
Post category:Branding and Audience Engagement Loyalty Programs Offers and Incentives Player Developement
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In this interview, URComped CEO, Craig Shacklett, sits down with Tim Brooks, General Manager of Emerald Island and Rainbow Club Casinos, to break down what drives loyalty in a high…

Behind the Show Floor: An Inside Look at the Global Gaming Expo

Post author:Casino Marketing University
Post published:January 6, 2026
Post category:Branding and Audience Engagement
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In this exclusive interview, URComped CEO, Craig Shacklett sits down with the Event Vice President of G2E, Korbi Carrison, to explore how the industry’s premier gaming conference has evolved over…

Inside Tribal iGaming: Choctaw’s Digital Strategy

Post author:Casino Marketing University
Post published:September 9, 2025
Post category:Branding and Audience Engagement Software and Technology
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In this interview, URComped CEO, Craig Shacklett, sits down with Robert Christensen, Director of Digital Gaming at Choctaw Casino, for an in-depth look at the evolving world of online gaming…

The True Customer Experience: Cocktails at the Tangiers- Nick Ippolito Interview

Post author:Casino Marketing University
Post published:July 22, 2025
Post category:Branding and Audience Engagement Player Developement
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After releasing the article, "The Elephant In The Room: Casino Security," Nick Ippolito, Player Development Mentor AKA "The Host Whisperer," joins URComped CEO, Craig Shacklett in a deep discussion about…

Player Reactivation and Retention: Jim Sulima Interview [VIDEO]

Post author:Casino Marketing University
Post published:June 12, 2025
Post category:Branding and Audience Engagement
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Jim Sulima, Director of Player Development at Rocky Gap Casino Resort, joins URComped CEO Craig Shacklett to explore effective strategies for reactivating and retaining casino players. The discussion dives into…

Casino Innovators: Marketing through Music with New Level Radio

Post author:Casino Marketing University
Post published:March 31, 2025
Post category:Branding and Audience Engagement
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In this episode of Casino Innovators, we dive into the dynamic world where music meets marketing with Nathan Green, CEO and co-founder of New Level Radio. Specializing in customized music,…

Building Player Relationships in the Digital Age: Jim Sulima Interview [VIDEO]

Post author:Casino Marketing University
Post published:March 18, 2025
Post category:Branding and Audience Engagement
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In this interview, Jim Sulima, Director of Player Development at Rocky Gap Casino Resort, discusses with URComped CEO, Craig Shacklett, the strategies and best practices for fostering meaningful connections with…

Takeaways from the Philippines’ Casinos: Cocktails at the Tangiers- Nick Ippolito Interview

Post author:Casino Marketing University
Post published:March 12, 2025
Post category:Branding and Audience Engagement
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Nick Ippolito, Player Development Mentor AKA "The Host Whisperer," has returned from the Philippines' Solaire Resorts with some incredible insights on this international casino's operation and their exceeding example in…

Loyalty, Promotions, and Brand Differentiation: Insights from Ellis Island Casino

Post author:Casino Marketing University
Post published:March 4, 2025
Post category:Branding and Audience Engagement
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When it comes to standing out in the competitive Las Vegas market, Ellis Island Casino has built a reputation for its strong customer connections, creative promotions, and a commitment to…

Essential Digital Marketing Strategies Revealed- Vallo Media Interview

Post author:Casino Marketing University
Post published:February 10, 2025
Post category:Branding and Audience Engagement
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In today’s fast-paced digital landscape, staying ahead of the competition requires innovative marketing strategies that captivate audiences and drive real results. In this educational interview, Anthony Chiaravallo, CEO of Vallo…