Welcome to Casino Marketing University- Enjoy the best in Casino Marketing ALL FOR FREE. Join us as we dive into successful promotions that will increase traffic, direct marketing trends, gaming psychology and behavior, data analytics & research, player acquisition, nurturing existing players, covid-19 effects and strategies, loyalty programs, and technology and marketing.
Casino Marketing Courses
Discover the latest in game-changing innovations that are impacting the casino space.
Learn the best practices and direct marketing trends to continuously enhance your branding and outreach efforts from top marketing experts.
Increase your VIP bookings through best hosting practices, data analytics and research reports, and player experience.
Compare and contrast current promotions and their results in your market to better future promotions and events.
Create new and more streamlined practices to strengthen and serve day to day performance.
Understand the gaming psychology and behavior of casino guests in order to acquire new players and nurture existing player relationships.
Examine current or on-going issues (COVID-19) that impact the industry by observing the effects and forming new strategies to assist.
Top Posts
The Modern Casino Host Playbook for VIP Relationship Marketing
In this episode of the Casino Business Podcast, URComped CEO, Craig Shacklett, interviews Travis Grode, a VIP casino marketing consultant who helped scale a $1
The Locals Casino Playbook for Loyalty & Retention
In this interview, URComped CEO, Craig Shacklett, sits down with Tim Brooks, General Manager of Emerald Island and Rainbow Club Casinos, to break down what
Turning Live Sports into Casino Revenue: EverPass on Sports Media Commercial Rights
Sports can be a major revenue driver for casinos, boosting foot traffic, customer engagement, and spending across gaming and F&B. However, there is a growing
Casino Marketing in Unregulated Markets: Ukraine and Eastern Europe
Craig Shacklett, URComped CEO, interviews Iryna Ashyrova, iGaminig product manager and podcaster, to break down the realities of the Ukrainian and Eastern European gambling markets
Transforming Slot Floor Performance with SlotTrak
Volante Software CEO, Juan Romero, discusses a needed transformational shift in how casino operators should evaluate and manage their slot floors in this interview with
The Five Commandments of Player Development: Jim Sulima Interview
In this interview, URComped CEO Craig Shacklett sits down with Jim Sulima, AKA Super Host 88 and Director of Player Development at Tioga Downs, to
Old-School Hosting: The Lost Art of Player Development with Henry Pisano
URComped CEO Craig Shacklett sits down with true industry original Henry Pisano, Player Development OG and owner of Pisano Destinations, for a conversation that spans
Leveling Up iGaming Loyalty: How Spin Pass Brings Video Game Innovation from Console to Casinos
From console to casino. In this exclusive interview, URComped CEO Craig Shacklett sits down with Rebecca Martin, CEO and Founder of Spin Pass, to explore
Behind the Show Floor: An Inside Look at the Global Gaming Expo
In this exclusive interview, URComped CEO, Craig Shacklett sits down with the Event Vice President of G2E, Korbi Carrison, to explore how the industry’s premier
Optimizing the Casino Floor: Tangam Systems Turning Data Into Revenue
In this insightful interview, Craig Shacklett, CEO of URComped, sits down with Ari Mizrachi, Senior Vice President and Head of North America Business for Tangam
Nigel Eccles on building FanDuel and BetHog, product led growth and the future of iGaming
One of the most influential innovators in modern gaming, Nigel Eccles, co-founder of FanDuel and current CEO and co-founder of BetHog joins URComped CEO, Craig
Adapting Casino Player Development Strategy: Cocktails at the Tangiers – Nick Ippolito Interview
In this interview, URComped CEO Craig Shacklett sits down with Nick Ippolito, Player Development Mentor and “The Host Whisperer,” to unpack how casino player development
Inside Tribal iGaming: Choctaw’s Digital Strategy
In this interview, URComped CEO, Craig Shacklett, sits down with Robert Christensen, Director of Digital Gaming at Choctaw Casino, for an in-depth look at the
The True Customer Experience: Cocktails at the Tangiers- Nick Ippolito Interview
After releasing the article, “The Elephant In The Room: Casino Security,” Nick Ippolito, Player Development Mentor AKA “The Host Whisperer,” joins URComped CEO, Craig Shacklett
Modernizing the Floor: Implementing New Systems in Today’s Casinos with James O’Kimosh & Juan Romero [VIDEO]
In this insightful interview, Craig Shacklett, CEO of URComped, sits down with Juan Romero, CEO of Volante Software, and James O’Kimosh, Senior Slot Director at
Player Reactivation and Retention: Jim Sulima Interview [VIDEO]
Jim Sulima, Director of Player Development at Rocky Gap Casino Resort, joins URComped CEO Craig Shacklett to explore effective strategies for reactivating and retaining casino
iGaming Player Development: Cocktails at the Tangiers- Nick Ippolito Interview [VIDEO]
Nick Ippolito, Player Development Mentor AKA “The Host Whisperer,” offers a unique perspective on player development within the rapidly growing iGaming space in this interview
From Dealer to Lifetime Achievement Winner: Dennis Conrad’s Journey [VIDEO]
Dennis Conrad, Lifetime Achievement Award winner in Casino Marketing and Founder of Raving Consulting, has spent over 5 decades impacting the industry with his innovative
Casino Innovators: 5 Card Pai Gow with Casino Gaming Development [VIDEO]
In this Casino Innovators interview, Angel Espino, Principal and Creative Director of Casino Gaming Development, sits down with URComped CEO, Craig Shacklett to discuss the
Casino Innovators: Marketing through Music with New Level Radio
In this episode of Casino Innovators, we dive into the dynamic world where music meets marketing with Nathan Green, CEO and co-founder of New Level
Casino Innovators: Double 4 More Blackjack- Best New Table Game 2025 [VIDEO]
Inventor of Double 4 More Blackjack, Zach Brownson, joins URComped CEO, Craig Shacklett, for our Casino Innovators Interview Series to talk about their new table
Building Player Relationships in the Digital Age: Jim Sulima Interview [VIDEO]
In this interview, Jim Sulima, Director of Player Development at Rocky Gap Casino Resort, discusses with URComped CEO, Craig Shacklett, the strategies and best practices
Takeaways from the Philippines’ Casinos: Cocktails at the Tangiers- Nick Ippolito Interview
Nick Ippolito, Player Development Mentor AKA “The Host Whisperer,” has returned from the Philippines’ Solaire Resorts with some incredible insights on this international casino’s operation
Loyalty, Promotions, and Brand Differentiation: Insights from Ellis Island Casino
When it comes to standing out in the competitive Las Vegas market, Ellis Island Casino has built a reputation for its strong customer connections, creative
VIP hosting for iGaming and Sports Betting: Jim Sulima Interview
In the fast-growing world of iGaming and sports betting, VIP hosting is now a major component. In this interview we discuss the importance of building
Essential Digital Marketing Strategies Revealed- Vallo Media Interview
In today’s fast-paced digital landscape, staying ahead of the competition requires innovative marketing strategies that captivate audiences and drive real results. In this educational interview,
Beyond the Database: Strategies for Expanding Casino Reach – Shank Marketing Interview
Lots of casinos are missing opportunities to engage local audiences as well as reach new ones. “Many potential guests don’t even know what you have
Enhancing the Casino Brand through Experience Marketing – Julia Carcamo Interview
The way you market impacts your casino brand. Marketing for casinos can be done in a variety of forms like commercials, billboards, digital ads, content
The Rise of Casino Influencers: SC Slots [VIDEO]
URComped’s Customer Success Manager, Berkeley Adams, interviewed Sam and Chris from ‘SC Slots’ and learned how their successful YouTube channel originated from their daughters’ idea…Check
The Rise of Casino Influencers: Las Vegas Slots [VIDEO]
URComped’s Customer Success Manager, Berkeley Adams, interviewed Jessica and Rob from ‘Las Vegas Slots’ and learned how their move across the country flourished into a
The Rise of Casino Influencers: a RICH and JAZZY life [VIDEO]
URComped’s Customer Success Manager, Berkeley Adams, interviewed Rich and Jazzy from ‘a RICH and JAZZY life’ to learn how their story went from vlogging to
Casino Innovator: Gary Hernbroth on casino marketing through storytelling [VIDEO]
Casino marketing through storytelling is a strategic process. Training for Winners CEO, Gary Hernbroth, explains to URComped CEO, Craig Shacklett,, how understanding your customers and
Casino Innovators: Chalkline on Predictive Freeplay games [VIDEO]
Chalkline addresses a common casino issue—lack of player data—by using sports-based Predictive Freeplay games. CEO of Chalkline Sports, Daniel Kustelski, explains how Chalkline collects provides
Transparency With Customers: Cocktails at the Tangiers- Nick Ippolito Interview [VIDEO]
How long do you have with a customer to grab their attention and make an impact? Nick Ippolito, Player Development Mentor AKA “The Host Whisperer,”
Casino Innovators: John Acres on Shaping the Future of Gaming [VIDEO]
Imagine inventing something that shapes the future of an ENTIRE industry. Craig Shacklett, URComped CEO, interviews AGA’s Gaming Hall of Famer, John Acres, Founder of
The Rise of Casino Influencers: BD Slots Interview
URComped CEO, Craig Shacklett, interviews “BD Slots and the Mrs. of BD Slots” to learn more about how the channel got started and to dive
The Rise of Casino Influencers: NJ Slot Guy Interview [VIDEO]
URComped CEO, Craig Shacklett, interviews Jon Deli, NJ Slot Guy, to dive into the burgeoning field of influencer marketing within the casino industry. Listen to
The End of Freeplay: Cocktails at the Tangiers- Nick Ippolito Interview [VIDEO]
Following a controversial comment about removing freeplay, Nick Ippolito, Player Development Mentor AKA “The Host Whisperer,” explains his reasoning to URComped CEO, Craig Shacklett. Not
How to Build a Casino Player Development Program: Cocktails at the Tangiers- Nick Ippolito Interview
Back in high demand, Nick Ippolito Player Development Mentor AKA “The Host Whisperer,” discusses with URComped CEO, Craig Shacklett, how to build a casino player
The Rise of Casino Influencers: Never Split 10s
URComped CEO, Craig Shacklett, interviews, Matt “Mr. Blackjack” Blake to learn more about how the channel got started and to dive into the burgeoning field
The Rise of Casino Influencers: Chris And Lu
URComped CEO, Craig Shacklett, interviews, Chris and Lu to learn more about how the channel got started and to dive into the burgeoning field of
Casino Innovators: Mike Chapman- Breathing New Life into Table Games [VIDEO]
There’s no question that the minimum bet at table games continues to increase, so there’s a notable shift towards electronic table games (ETGs) catering to
The Rise of Casino Influencers: Casino Fanatic Andy Interview [VIDEO]
URComped CEO, Craig Shacklett, interviews, Casino Fanatic Andy to learn more about how the channel got started and to dive into the burgeoning field of
Casino Innovators: Casino Cash Trac- Paperless Cash Analytics and Revenue Audit Systems [VIDEO]
Technology is in and paper is out! No more manual processes that are prone to human error. Casino Cash Trac (CCT) assists operators in ditching
Casino Innovators: NQube- AI Slot Floor Optimization
Artificial Intelligence is taking casinos by storm and increasing efficiency across the industry. In this interview URComped CEO, Craig Shacklett, talks with nQube COO, Stasi
The Rise of Casino Influencers: SDGuy 1234 Interview
URComped CEO, Craig Shacklett, interviews, SDGuy 1234 to learn more about how the channel got started and to dive into the burgeoning field of influencer
The Rise of Casino Influencers: Lady Luck HQ Interview [VIDEO]
URComped CEO, Craig Shacklett, interviews, Francine, Lady Luck HQ herself to dive into the burgeoning field of influencer marketing within the casino industry. Listen to
The Rise of Casino Influencers: Low Budget High Rollers Interview
URComped CEO, Craig Shacklett, interviews, Steve, creator of “Low Budget High Rollers” to dive into the burgeoning field of influencer marketing within the casino industry.
The Rise of Casino Influencers: Cowboy Slots Interview [VIDEO]
URComped CEO, Craig Shacklett, interviews Brantley, star of “CowboySlots,” to dive into the burgeoning field of influencer marketing within the casino industry. Listen to podcast
Casino Marketing Abandoning Table Game Players: Cocktails at the Tangiers- Nick Ippolito Interview [VIDEO]
In this recent interview, Nick Ippolito, Player Development Mentor AKA “The Host Whisperer,” discusses with URComped CEO, Craig Shacklett, how player development has been giving