Welcome to Casino Marketing University- Enjoy the best in Casino Marketing ALL FOR FREE. Join us as we dive into successful promotions that will increase traffic, direct marketing trends, gaming psychology and behavior, data analytics & research, player acquisition, nurturing existing players, covid-19 effects and strategies, loyalty programs, and technology and marketing.
Casino Marketing Courses
Discover the latest in game-changing innovations that are impacting the casino space.
Learn the best practices and direct marketing trends to continuously enhance your branding and outreach efforts from top marketing experts.
Increase your VIP bookings through best hosting practices, data analytics and research reports, and player experience.
Compare and contrast current promotions and their results in your market to better future promotions and events.
Create new and more streamlined practices to strengthen and serve day to day performance.
Understand the gaming psychology and behavior of casino guests in order to acquire new players and nurture existing player relationships.
Examine current or on-going issues (COVID-19) that impact the industry by observing the effects and forming new strategies to assist.
Top Posts
Advancing Player Development Progress- Nick Ippolito AKA “The Host Whisperer” Interview [VIDEO]
In this interview, Trio360 and URComped CEO, Craig Shacklett, talks with Casino Host Trainer and Player Development Mentor, Nick Ippolito AKA “The Host Whisperer” to
Catch Up on the Software Start-Ups: Episode 15- Volante Software and TRIO360 [VIDEO]
In this interview, Craig Shacklett, CEO of TRIO360 and URComped, and Juan Romero, CEO of Volante Software, catch up to discuss the importance and impact
Catch Up on the Software Start-Ups: Episode 14- Volante Software and TRIO360 [VIDEO]
In this interview, Craig Shacklett, CEO of TRIO360 and URComped, and Juan Romero, CEO of Volante Software, catch up to discuss new modules, reflect on
NEW Ultimate Gaming Network for Gamblers- MaxBet TV Interview [VIDEO]
For most civilians, the casino industry seems like a big mystery on how it all works. Maybe because there are so many niches within the
Catch Up on the Software Start-Ups: Episode 13- Volante Software and TRIO360[VIDEO]
So many new trends have come out of learning, persevering, and growing through the unprecedented times of the Covid Pandemic. Some companies are having to
Best Methods for Filing Casino Wins and Losses and more Casino Tax Advice [VIDEO]
Casino taxes are way more complex than just declaring your W2Gs, especially for serious players. There are various tax advantages by filing a specific way,
Catch Up on the Software Start-Ups: Episode 12- Volante Software and TRIO360 [VIDEO]
Every company has its origin story. When an idea for a business attempts to become an actual company, the actions are not as simple as
Interview with TribalHub’s Founder Michael Day [VIDEO]
Tribal Gaming has exploded over the last two decades ever since the Indian Gaming Act was passed. However, launching a tribal casino from scratch was
Catch Up on the Software Start-Ups: Episode 11- Volante Software and TRIO360[VIDEO]
Every company has its genesis story. New business ideas face many hurdles when transitioning to an actual company. Entrepreneurs have extreme ups and downs as
Catch Up on the Software Start-Ups: Episode 10- Volante Software and TRIO360 [VIDEO]
One issue that startups tend to face is competing with larger, well-known companies. Most startups have not built a reputation or large enough client-base to
The Revolution of Casino Credit Systems -Marker Trax Interview[VIDEO]
Traditional casino credit systems have come with multiple issues for casino operators. Applying and getting approved for a credit line can sometimes take anywhere from
Catch Up on the Software Start-Ups: Episode 9- Volante Software and TRIO360 [VIDEO]
Huge events and tradeshows can be a big stepping stone for startups. But after such a high level of vast communication and networking, how do
Catch Up on the Software Start-Ups: Episode 8- Volante Software and TRIO360 [VIDEO]
Every company has a culture whether they purposely work to create it or not. During the pandemic, more and more companies began to work from
Catch Up on the Software Start-Ups: Episode 7- Volante Software and TRIO360[VIDEO]
Partnerships can be an exponential stepping stone in the casino industry. Utilizing other company’s resources or information can vastly improve your own business developments and
Catch Up on the Software Start-Ups: Episode 6- Volante Software and TRIO360[VIDEO]
The follow-up effects of new deployments can be pivotal for growing companies. The more conversations, demos, and experiences one has with selling, the more doors
Casino Marketing from Player Development- Kaycea Grignon Interview [VIDEO]
Starting out as a casino host can be explosive to someone’s casino career. Learning the ins and outs of player development can lead to so
Odyssey of the Seas Launch from U.S.- Chris Wong Vlogs Interview[VIDEO]
Odyssey of the Seas just launched from the U.S. for the first time this Summer 2021! Chris Wong, Assistant Casino Host onboard Royal Caribbean’s newest
Catch Up on the Software Start-Ups: Episode 5- Volante Software and TRIO360 [VIDEO]
Tradeshows and Conventions are a great way to show off your product to a new audience. In order to prepare for them, demos have to
Retail Technology is Taking Over Casinos- Theatro Interviews[VIDEO]
Technology that has exploded in the retail space is now doing the same within casinos. Kim Scott, Senior Product Marketing Manager for Gaming and Hospitality,
Catch Up on the Software Start-Ups: Episode 4- Volante Software and TRIO360[VIDEO]
The process of onboarding a new software can take time, learning, and feedback. Ultimately this process can make a massive impact on the future success
Catch Up on the Software Start-Ups: Episode 3- Volante Software and TRIO360 [VIDEO]
The casino industry is full of innovators that think of ideas and build products to better improve various aspects. Taking an idea and growing it
History of the Venetian’s Success -Hospitality Resources Interview[VIDEO]
Grand canals and gondolas. Top-notch pools and Italian-inspired architecture. World-class casino and all-suites resort. YES! We are talking about Venetian Las Vegas. This renowned casino
Cheating Casinos for Millions: Casino Table Game Protection- Richard Marcus Interview [VIDEO]
Famous casino movies like “21,” “Oceans Eleven,” “James Bond,” and “Casino” have entertained the masses with stories of casino scams. However, the majority of real
Catch Up on the Software Start-Ups: Episode 2- Volante Software and TRIO360 [VIDEO]
Software companies have a lot of similar experiences. Juan Romero, CEO of Volante Software, and Craig Shacklett, CEO of TRIO360 and URComped, share thoughts, stories,
The Breakthrough of Data Analytics in Casinos- Panel Interview with Az Husain & Ben Koff [VIDEO]
Its obvious nowadays that data is vital in the progression of any industry. For example, viewers of the movie, Moneyball, saw the impact that analytics
Catch Up on the Software Start-Ups: Episode 1- Volante Software and TRIO360 [VIDEO]
Software startups face a lot of the same challenges, roadblocks, opportunities, and successes to celebrate. Juan Romero, CEO of Volante Software, and Craig Shacklett, CEO
Effective Software Creates the Best Service for VIP Players & Player Development- TRIO360 Interview [VIDEO]
Most CRM software is built to be serviceable to multiple industries with general sales’ needs in mind. These broad and versatile systems are probably helpful
Utilizing Data as a Strategic Asset- Casino Science Interview [VIDEO]
Casinos have tons of different types of data stored that, more often than not, goes unused and takes up system space. But what if this
VIP Player Expectations for Player Development- Darryl McEwen Interview [VIDEO]
Casino hosts have a very demanding job, especially when it comes to making accommodations for VIP players. Knowing a player’s preferences and expectations is valuable
Experience Marketing: Building Successful Loyalty Programs – Ben Koff Interview [VIDEO]
Maya Angelou once said, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how
Marketing Benefits of Casino Department Synergy- John Clinton Interview [VIDEO]
When you get a new position, switching roles is an adjustment of itself. Switching departments and using that to your advantage is a larger beast
Casino Competitive Advantage Strategy- Denstone REA Consultants Interview [VIDEO]
What differentiates casinos from one another and allows a competitive advantage? How do you determine the impact your casino has on guests and creates loyalty?
The Operations Driven Marketing Approach- Shank Marketing Interview [VIDEO]
There are countless approaches and strategies in the Casino Marketing Realm that drive business and increase success. One unique approach is “operations-driven marketing” which is
Situational Influences by Heidi Hamers
Situations can influence the casino player’s visitation and spending patterns. Situational influences result from time, circumstances, and location that affect the buying decision process. Buying