You are currently viewing Casino Marketing from Player Development- Kaycea Grignon Interview [VIDEO]

Casino Marketing from Player Development- Kaycea Grignon Interview [VIDEO]

Starting out as a casino host can be explosive to someone’s casino career. Learning the ins and outs of player development can lead to so many other areas like management, director, and so on. Kaycea Grignon, Grand Sierra Resort’s Executive Director of Marketing, takes us through her casino journey and brings heaps of insight pertaining to Casino Marketing. She verbalizes to Craig Shacklett, CEO of TRIO360 and URComped, how to successfully transition to management, market across international borders, how to outdo your competitors in highly competitive markets and more! Listen to podcast version.

Topics Discussed Include:

  • Kaycea’s upbringing in her casino career
  • Marketing across international borders
  • Marketing to retail guests vs. casino guests
  • Executive hosts skills needed to become a manager
  • Cross-training and networking
  • Transition to management
  • Pros and Cons of entering management
  • How sales is involved differently in national vs. local vs. international
  • Succeeding in competitive markets
  • Giving new players opportunity

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